Say you want to takes a tour of Transylvania. First you have to know where is Transylvania? Simple, it is in Romania, which is a part of Europe.
Next you will have to decide where you want to go.
Dracula is a money maker?
Brasov has many other things there that should interest you, including John of Brasov who was a religious reformer. Still, it was interesting to note that Brasov is also known for its "links" with Bran Castle since the Castle is close to the city.
I would have to say that for all concerned that had Dracula and other stories not appeared in Western literature there would be less of a money maker for Transylvania and the Romanian economy.