I found myself re-reading Dracula last night, and I enjoyed it again. I think the idea that there is such a thing as vampires, combined with good fiction, in a place like Transylvania works well. I also think I can sit back and enjoy a good book once and a while.
writing and people... the writing, when it is well done, can make something for others.
In this case, Bran Castle, coupled with Dracula has given Transylvania a great tourism ice-breaker since there are so many other fantastic castles that tourists can go and see afterwards.