Transylvania is not all about Dracula, but it is a good portion of the tourism industry in the area. In fact Queen Marie of Romania's descendants wanted to make Bran Castle into a "Dracula" site. The thing was that Vlad Tepes probably never set foot into the castle. Yet, Queen Marie used the Castle extensively, and renovated it a lot.
So, that brings back the question, is Transylvania all about Dracula?
I would think not, I believe it thinks about the monetary potential that a fictional character has on the land. For some Vlad Tepes was a minor warlord and to others a dangerous person with a lot of power.