I was even more pleased to note that many people knew about Transylvania — and not about vampires, who were not from Transylvania. A few people were originally from Brasov, and it was a delight to greet them. I can say "Buna Ziua" with a more correct pronunciation thanks to a local Romanian gentleman who not only got a good laugh at my rather valiant first attempt at speaking it, but took me under his wing so that I might be able to speak Romanian — at some point in time.
Part of a successful book signing comes from experiences such as these, and also a willingness to learn more about Transylvania. It's not as if I don't know anything (I know a lot about the Saxons), but rather, I continue to share and learn from others.
Because this is a niche market, most people who did buy a book were either history buffs or knew of Transylvania, or myself as an author. Many didn't know much about me, but they loved the concept of my book. A few wondered about publishing in general. With all this experience, there are a few points I'd like to share.
1) Have fun: I know you've probably heard this already, but really have fun. There were possibly 100 people who approached the author table, but only about 20 percent bought a book this time, but next time they see me, and know I'm a local author it will make a difference.
2) Say Hello, and how are you?: Most people who came to look at my book came because I engaged them. I said hello and asked them how they were doing. I'm not generally a person who does this, but it works.
3) Don't get discouraged: I was happy with what I sold, so I can't complain. I might wish for more books sold, but there is always next time. A number of people were very interested, but they weren't out looking for a book at that moment. When they see me next time, they might get it. That's a powerful thought.
4) Remember your smile: Smiling goes a long way. I heard more than a few people comment I was smiling. I asked the manager who said, it does make a difference to potential buyers that you are smiling at them, so why not?
5) Know and Learn: Yes, I know things about Transylvania. I still can learn a lot more things. So here's to my new reader! They are already asking for more from my writing. Because of my readers, In Search of The Lost Ones will be a success.