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My book was published at the end of November 2011 and the price has not decreased since it was made available on Amazon. After 6 months of keeping that list price as it is, I've come to the decision that I should lower the price. I hope that lower price brings me increased sales.
So, as of June, 2012 the price will drop by 3 dollars. (Updated: the price is now $8.50 on Amazon.)
I believe this will encourage a few more people to try out the book (as in purchase In Search of the Lost Ones) because for some reason I believe that a book's price creates a mind barrier. For an older book, the paperback is more expensive and it is in a niche market. I wondered about this when I noticed that people are more likely to go into a bookstore and buy a ten dollar book than one that is priced at fifteen dollars. It's five dollars more, but if you are looking to add a ten dollar item to a shipping cart to have a free shipping deal, this is where everything makes a difference.
Publishing a book is one thing, making sure that consistent sales continue is another. All books have a cycle in which they will have readers who will buy a copy of a book. It's also important to think about promotion. For many people who buy books online, considering the purchase of an additional book means that they don't need to pay for shipping.
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This also means that I have a chance to reach a larger audience. I noticed this with the Kindle edition sale, that while I didn't sell any e-books during that time, I found that after the sale people did buy the e-book. Keeping that in mind, I was more than ready to listen to the suggestion of dropping the list price even for a month. After all, the more people read about Transylvania, the more they will learn and enjoy, and perhaps they will go and see this lovely place!
I look forward to seeing what happens in June.
I suspect that at some point an author has to ask herself if her book needs more "eyeballs" on it and how she can do that. I will say this: I am not giving up on my book, but rather I am trying by every means possible to get readers for my book. I look forward to this challenge.
At the moment I believe it is a good idea, and we shall see how it helps with sales.
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