December 21, 2014

Networking, Writing and You

You're writing in a niche market, and you need to get on social networking sites to make yourself a success in this huge pond called the Internet. However,  the fact remains that you are here to improve on your writing, and get more people interested in what you have to say- before the next step of earning both money and respect happens.

Some people complain that no matter what they do they can't make a go of writing online. 

They simply have no drive to improve upon where they are, or they believe they know too much about the people reading their information.   With Google Analytics and all sorts of other insights you can find on the various social networking sites, you might think this is the way to go, but people are not machines and they make choices a computer cannot predict. Making money and writing seem to be interlinked in the online world.  You want what everyone else has and you can see it played out in real time with "insights" and "analytics."  

This includes niche markets, which is why you will find a lot of people pushing their writing on social networking sites to their disadvantage. Simply put: you will need to make money to do this, or with the book you have published. In fact, you will likely need both.   It was harder to make money on my book about Transylvania until I learned that the networking sites demanded of me to care about what people were doing with their time on my website, or reading my book.

What goal to making money are we talking about when it comes to writing about Transylvania?   After all, a person can argue there is a lot of information out there about this subject.  The sort of money where you make enough to buy something you might want each month but still work outside the home? Or the kind of money where you never have to really work outside the home again-- unless you want to?

What sort of business do you want to build? Networking on Twitter can only help you so much, but if you're always talking about Dracula, or how to build a model Bran Castle, you will need to know who else is doing the same thing.

You have to become a bit of an expert in knowing what people want and need.  People who love Transylvania want pictures, whereas people who are interested in history want the facts.  They have all probably seen a million pictures of Bran Castle, or know that Dracula is a fictional character, but they might not know that you, as a writer have been inside Bran Castle and have a personal point of view.  The key to success is to build ongoing relationships.span>

You might be able to show a few maps, but when it comes to networking about Transylvania, telling and showing are two different things. A blog post is all about writing for an audience that knows as much as you do.  Twitter and Facebook are great for building such connections, but it is important you spend as much time learning more about a niche market and becoming a better writer.  You are the key to creating more success for your websites and blogs, because you are writing about things you love.

December 11, 2014

Writing About What You Love

There are many sites out there where you can publish your writing for free, and if you are lucky make some money doing it, but it's a challenge to write and earn on those sites- especially if it's a niche market like Transylvania. The key to understanding why so many people make the comparison between writing a blog or building a website is that they are considered the "big two." After a while, it becomes important to just write, and to love what you do. 

 On a personal note: I do not suggest that you initially spend your time trying to find ways to earn passive income, but spend time determining what works for you as a writer in a niche market. I have found that content is important, but I have also found the message equally so- the message is: Transylvania is important to people both outside and inside of Romania.  People are market-savvy and they know what works for them, especially if they live in the area you are writing about.

You can make money with Google AdSense, and Amazon Affiliate Program, and eBay, but the point is that if you do not have good content, then you are losing out. 

Long term something will give. Long term you will find that no matter what you do to try to get paid, if your foundation is poor your business will fail. You have to have passion for your subject and for the people you write to.  Even if this means no money in the future, you are writing about what you love.

After all, if your readers don't find your writing of value (and that is subjective ) they will not be back to read more of your published work.
Everyone wants to make money writing online, and this is true even in niche markets, but the point is that you have to build a business by not only writing on free websites, but by using your own website on the Internet-- if you don't think that way then you won't be around long. Search engines change their views, and websites change strategy, and the truth is that you will have to continue to do what you do best, and that is to build a strong foundation for your business. When it comes to Transylvania, and the market there, focusing on Dracula is a start, but focusing on the land is even better for your audience.  They know about the person, but they might not know about the places he is known for.

To make a profit, what you will need to aim for is your own website. In other words you will have to focus on the best you can offer. Sometimes it is not that simple. Businesses change, and you have to be prepared for this.

Which is why my advice remains the same: Quality content counts more than anything else. At some point someone will say your work does not seem right. With the right content, targeted to the right people, the result is that more people will find your work of value, which then leads you to make money with your writing. This is not to suggest that you renege from keyword research, or simply work hard to get your name known in a niche market, but it means working on the foundation you have right now.